Sociologist by training / Insights leader / AI-first builder

I turn consumer insight into marketing strategy for global brands.

  • $25Mretail category revenue moved
  • 4Instagram campaigns at $100M+ global scale
  • $450Kbrand-health tracking savings
Ten $1B brands I worked on
  • Tide
  • Instagram
  • Pampers
  • Target
  • Gain
  • Crest
  • Facebook
  • Kraft Foods
  • Downy
  • Pantene

Everything else is one field away: five full cases, the résumé, and a way to reach me.

01

Leadership influence.

Experienced at senior leadership alignment and influence, including the tough strategic decisions.

How a decision gets made Positions start scattered, come onto one line, and a single strategy leaves the room. Misalignment Alignment Strategy

I work best leading teams through misalignment to a core aligned strategy.

02

In the AI era.

18+ months building Agentic flows for scaling qual and quant research globally. Unlocking qual and quant research at scale. Letting us reach new markets and more targeted audiences.

  • Git
  • Python
  • n8n
  • Claude
  • OpenAI
  • Postgres
  • Docker
  • Vercel
  1. 01

    Agentic flows

    A brief splits into work agents can do, and comes back as one sourced answer.

  2. 02

    Evals and training

    Score the outputs against a rubric, keep the one that wins, feed the result back.

03

What I do best.

Leading consumer-led brands through brand building and revenue growth. Creative and campaign development with rapid iterative feedback.

  1. Creators

    creator interviews · forced choice analytics · creative testing

  2. Teens and Gen Z

    ethnography · depth interviews · segmentation · forced choice analytics

  3. Sensitive topics

    trained moderation · depth interviews · statistical modeling · campaign measurement

  4. Brand moments in new cycles

    TikTok return · cultural listening · campaign measurement · creative testing

  5. Growth marketing in new markets

    market immersion · creator signal · barrier mapping · campaign measurement

Measurable business impact.

Full case records inside.
  1. +17ppcampaign concept improvementInstagram · growth barriers
  2. $25Mretail category revenue movedProcter & Gamble · shopper research
  3. $450Kbrand-health tracking savingsTide · category planning
  4. +8–9ptapp preferenceInstagram · brand positioning
  5. 3contexts from one briefTide · package innovation
Read the cases